For the past decade, I’ve helped brands tell better stories, speak in a more honest voice, and create content that sparks connection.

At WeightWatchers, I led copy for high-stakes launches and member journeys, wrote in the CEO’s voice, and helped introduce clinical services to a new audience with clarity, care, and warmth. I’ve also built content systems for nonprofits and small businesses, hosted voice workshops, and helped brands get closer to the people they serve.

Outside of work, I’m the creator of @ScenterStage on TikTok (10K+ followers), where I share scent stories, identity explorations, and cultural observations through the lens of fragrance. I also host a real-life fragrance community in Chicago—proving that good chemistry isn’t just about perfume.